Trust Drivers
How Conscious Business Benefit from Purpose-oriented Lawyers
Natalie McFarlane
Business executives, legal clients and lawyers alike do not always see the law as a Conscious Business or as a resource which can be called on to create a Conscious Business. Yet, the contracts and agreements companies create are the cornerstone of any business. This book proposes to bridge the gap between the legal profession and consciousness in business, showing business leaders the advantage of a conscious approach to their legal infrastructure.
Using the format of a business parable, this book imagines a world where lawyers provide value to conscious businesses. Through several fictional scenarios that lay out legal tools and approaches that already exist, the book will explore multiple areas where the traditional approach to legal work creates tension between how lawyers deliver legal advice and how executives of Conscious Businesses apply that advice. The book will identify a four-pronged mindset for legal work in service of Conscious Business - that the legal work must be purposeful, client-centered, collaborative and creative. The various scenarios will determine how the application of this mindset, along with cutting edge legal tools, will result in Conscious Businesses being able to leverage the legal system and their lawyers to improve their overall business practices and move the needle on achieving their business purpose.
This book will help readers in building conscious relationships with their lawyers and has the potential to revolutionize legal practices towards a conscious, client-centered, and collaborative approach. This book could open up an important dialogue with an industry that is seldom considered conscious.
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Corey Blake
Publisher, Conscious Capitalism Press
Founder and CEO, Round Table Companies
About Author
Natalie McFarlane
Historically, society has been at a point in time where the economic and social value of everything is under extreme (and valid) public scrutiny. Businesses, especially Conscious Businesses, no longer assume the full benefits of an assumption of delivered value of legal services.
The Author, Natalie McFarlane, is of the view that the legal profession is largely underleveraged and the digital age has revealed how unfit for societal purposes and out of touch the legal industry is. The question comes down to this for all Conscious Businesses and Lawyers: What value do you want your business to create in the world? What problems is your business creating in the world?
This book weaves the integrated relationship between corporate governance, business models, and innovation with the notion of societal trust. In doing so, Natalie McFarlane tells a story - in real-life framing- about how legal risk is advanced by re-imagining it through the lens of (Business) purpose. It also contains practical bonus nuggets of wisdom from accomplished internationally-based in-house legal counsel, including: Nathalie Gosselin (General Counsel, Danone), Philippe Coen (General Counsel, Walt Disney Co.) and Jeff Carr (former General Counsel, Univar)
Natalie McFarlane holds a designation as Certified In-House Counsel-Canada (CIC.C) and has spent more than half of her lawyer-life as in-house counsel for companies spanning the Financial Services Industry and Biotechnology. The balance of her time as lawyer was invested in private practice, serving small businesses, and as a legal technology developer. While in private practice, Natalie founded Canada’s first B Corp Certified Law Firm, which catalyzed a professional journey of innovation in the legal industry. Natalie also has extensive pro bono advocacy work on legislative proposals for the creation of a business structure for socially-responsible businesses in Canada. Currently, Natalie serves as a Director of Legal Affairs for a Biotech startup company, where she drives impact as a mission-critical leader at the intersection of Business, Law, Technology and Purpose. She is also the Founding Director at Positive Impact Law Group and Lawlignment.
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